|
Post by hantslondoner on Apr 4, 2018 17:41:31 GMT
My first point of call at any football club to see if a match is on/off is Twitter.
Most clubs seem to have it, and it seems to be easier to update it quickly, retweet other club's info, and, of course, use it on a mobile.
Websites I see as a less dynamic medium, almost like a club newspaper, although some clubs do update it regularly. And, finally - some club websites actually include their Twitter stream in their website!
I agree that a (re)review of our social media would be a good idea, though. It's all very well having superb website design, bit it's the quality, accuracy,and above all the currency of the info on it that counts.
|
|
|
Post by back4more on Apr 4, 2018 17:50:50 GMT
The problem I have with twitter Paul is that for most clubs there are a multitude of twitter accounts that come up when you search by the club name. Honestly I think that the basics of fixture re-arrangements and away travel details are not really that dynamic that they can't be kept up to date on a conventional website with relatively little effort.
|
|
|
Post by stew5018 on Apr 4, 2018 18:02:51 GMT
I don't have twitter or any else of these things. But I do look at the website as I'm not someone who has there eyes glued to a phone screen all the time. I actually find more info about EFC from the Daily Echo than anywhere else. Iv gone to EFC twice this season to find the game off even though I'd checked the Club site before I left for the game. I was actually told by a Steward I should have known because of facebook!! The website should be the one place all the info about the Club should be found. By all means use the other ways for those who subscribe to those forms of communication-- but prioritise the website first- or get rid of it because its next to useless if not up to date. We have a full time media dept. Yet this vitally important means of communication is ignored. Come on Media Team. We are not all in possession of Smart phones. Unless you throw one in with the Season Ticket I never will be!!!!. I/m getting the feeling that the Media team is about egos not information. I hope i'm wrong.
|
|
|
Post by taylov on Apr 4, 2018 18:55:33 GMT
Looking at the average age of our fans I suspect many will not use or have dropped Facebook and twitter. The club website should be the essential point of contact. Its no good to man nor beast when at 9 am on a Saturday, the news page is still previewing the previous Tuesday night game.
|
|
|
Post by stew5018 on Apr 4, 2018 19:46:26 GMT
I know this is a fans forum but I truely hope the media team or someone within EFC reads these comments. Having a good, up to date website is part of being a professional club.
|
|
|
Post by horseymchorseface on Apr 4, 2018 20:01:19 GMT
Website is first port of call for any decent online business. Simple as that. Facebook and twitter are irrelevant.
|
|
|
Post by hantslondoner on Apr 4, 2018 20:37:46 GMT
I'd agree - with a fairly static business model with large amounts of information to impart.
However, when a more dynamic medium is needed, with frequent short updates and possible retransmission of material elsewhere, with direct access to both static and mobile devices, then I think Twitter and Facebook are the preferred options. I work in IT and education, and that is what our marketing department uses most, although we have a website for the more substantial material (which more parents than students read).
You could also say it's an age thing too, with 'bite-size' pieces of information being more popular being more popular nowadays, especially among the young. Most web/media developers are quite young, or aim for the younger market. How suitable this is for EFC is a good question.
Totally agree EFC should provide its info on all types of media, and work with their target audience to provide the most appropriate. And keep them all up-to-date!
|
|
|
Post by michaelefc on Apr 4, 2018 21:00:21 GMT
It shouldn't be a contest. In 2018 it is essential for the club to communicate by all the social outlets that are available. The first point of contact should be the website. It is here people will often spend the longest, gain first impressions, and will be encouraged to get involved in the club. Frankly it is mind boggling we are even having these discussions. My own little company started online 20 years ago, today it is probably the most important single aspect of R. Ingram coins. The idea that it would be out of date, inaccurate, or irrelevant is just completely anathema to me. I could just about understand if the much loved Derek Brooks felt that way, but the guys leading Eastleigh have largely grown up with the internet. I truly don't get it.
|
|
|
Post by tyreman on Apr 5, 2018 6:05:56 GMT
Now that is a very good site - couldn’t agree more Bomber.
|
|
|
Post by bomber on Apr 5, 2018 16:08:51 GMT
Website is first port of call for any decent online business. Simple as that. Facebook and twitter are irrelevant. A club like Eastleigh should have an online shop by now. I'd go so far as to say that S.T purchases should be able to be done that way as well.
|
|
|
Post by horseymchorseface on Apr 5, 2018 16:30:57 GMT
They just need to appoint someone very techie who could raise the game of the others.
|
|
|
Post by unknownquantity on Apr 5, 2018 21:02:28 GMT
I refer to both official websites and twitter for information from time to time, but I think that when a game is off I would prefer a formal statement from someone whose role at the club I clearly know rather than a tweet from someone whose individual identity I do not know. The tweets only appear on this forum when someone like ten acres put them on.
Not everyone uses twitter or facebook as their main means of communication and I think that if we are have to a full time media team I personally think that they should use as many methods as possible in order to reach all sectors of the community.
|
|
|
Post by upthespitfires on Apr 7, 2018 9:57:18 GMT
They just need to appoint someone very techie who could raise the game of the others. Actually agree with you here Will. Don’t we have three employed members of staff as our media team?
|
|
|
Post by horseymchorseface on Apr 7, 2018 10:08:47 GMT
The amount of times I’ve seen someone really techie come in and do things which are just incredible is endless. It’s the difference between someone who can insert a table in word and someone who can knock out a self calculating spreadsheet with filters galore in minutes.
|
|
|
Post by hantslondoner on Apr 7, 2018 10:22:31 GMT
It doesn't matter how good a website is - if nobody puts the relevant information on it, then it's worth very little.
For me it's about the quality, accuracy and currency of the information, rather than how attractive it all looks. We need to train our staff about the importance of communication.
Get that right, then we can start to discuss the website itself.
|
|